How’s Business?

Every great, profitable company has a system to bring in new clients/customers. Your BNI network can as well. One way to grow our BNI network (and our future referrals) is to increase our referral partners. That means inviting.

Try the following:

1. Ask everyone you talk to, “How’s business?”
2. Ask, “Are referrals important to your business?” When they answer, “Why, yes they are”, then ask “how do you generate referrals for your business?” When they ask how you get referrals, “I’m building a referral network with BNI.”
3. “What’s BNI?” “BNI stands for Business Network International and we are a referral network of diverse businesses that generate ongoing referrals for each other”.
4. Then INVITE. “Would you like to attend our meeting and see how we do it?”

What makes the above approach successful is activity. BNI members are the best referral generators in the world, but to produce referrals we need a network and to build a network, we need to be in contact with a lot of people, just as we need to be in touch with a lot of prospects to create new clients for our businesses.

Asking one person to attend won’t show results, asking five people to attend will. Try it and see how it works. Not only will you attract new referral partners, you may even be celebrating them on a trip to Hilton Head Beach. There’s only 2 weeks left to qualify.