It’s possible to spend so much time running around and making
appearances that you don’t have time to build deep relationships and develop
credibility. Activity is not the same thing as accomplishment. If
your network is a mile wide and an inch deep, it isn’t really very helpful. Visibility
is important, but by itself, it won’t create credibility or profitability.
Not to mention running around attending every possible networking event in
order to establish visibility is a good way to get burned out.
Take the time to build depth in your relationships. Choose a few
networking groups and attend regularly. Meet with people one on one and get to
know them. Connect with other BNI members on their chapter Facebook page, that
way if you visit their group, you’ll already have something in common. You
might even find a power partnership with someone in another chapter.
Build your business by building relationships. Take the time.
It’s a not a race. If it is a race, it’s a marathon, not a sprint.
No comments:
Post a Comment