Hyperactive Visibility: Good or Bad?

It’s possible to spend so much time running around and making appearances that you don’t have time to build deep relationships and develop credibility. Activity is not the same thing as accomplishment. If your network is a mile wide and an inch deep, it isn’t really very helpful.

Visibility is important, but by itself, it won’t create credibility or profitability. Not to mention that running around attending every possible networking event in order to establish visibility is a good way to get burned out.

Take the time to build depth in your business relationships. Choose a few networking groups and attend regularly. Meet with people one on one and get to know them.

Build your business by building relationships. Take the time. It’s a not a race. And, if it is a race, it’s a marathon, not a sprint.