Expanding Your Sphere of Influence

In order to evaluate your sphere of influence, you need to take inventory of the people you know. When was the last time you really went through your complete contact list? Check your e-mail address book, your mobile phone directory, and your stacks of business cards.

Who do you know? Who have you forgotten that you know? Where are these people in the VCP process? Visibility, credibility or profitability? Are some of them still at the pre-visibility stage? Do you want to move the relationship along? Invite them to a BNI meeting. Invite them to a chamber of commerce meeting.

Don’t be afraid to include your friends and family in this. While you should never be pushy, think how you would feel if they bought services you provide from someone else, just because they didn’t know you offered that service.

For all the details: here’s the podcast.