I was talking with Paula Hope, Referral Institute Peel-Halton, and she updated me on Referral for Life Day next week.
This is the third year Paula has developed, hosted and managed this event. The past 2 years have offered experts in referral marketing and this year offers even more.
There will be 2 powerful social media experts speaking at the conference. Lisa Kember from Constant Contact will present Strategic Follow-up Tactics and Catherine Saykaly-Stevens from The Networking Web will talk about Moving Relationships from Visibility to Credibility Through LinkedIn.
Paula shared the story of how she and Catherine connected.
“After my speech at the BNI national conference on May 6th, I was delighted to be approached by Catherine Saykaly-Stevens of The Networking Web in Calgary ”, said Paula.
“Catharine has a passion for referral marketing - and for social media. Catharine, a programmer by training, taught macromedia to the leading lights of technology in Los Angeles before, during and after the dotcom years. She owns her own consulting business in Calgary where she helps companies say “no” to cookie cutter solutions to their social media opportunities.”
Catharine and Paula clicked immediately and as a result Catherine will be speaking at the Creating Relationships for the Pocketbook and Soul: 3rd Annual Referrals for Life Day. The topic is entirely new with completely fresh and original material- arming referral marketers with brand new tools.
“I want to say thank you to BNI” said Paula, “for the opportunity to speak to my BNI colleagues about referral marketing and for this valuable introduction to Catharine.”
You never know who you might meet at any event. And you never know what new, extraordinary opportunity might be just one introduction away. Just as it was for Paula and Catherine.
Referrals for Life Day presents an excellent venue to practice your referral skills, learn new referral skills and keep your referral marketing plan thriving and growing.
For full details about the day see www.e-spot.ca/referral_day.htm.
The event only comes around once a year. And if you miss it…..well…..you miss it.
No comments:
Post a Comment