Stay in Line When You’re Online

Being active on social media is good for business. It helps nurture and grow high quality business relationships. When it's used properly. One of the best ways to be active online is to post testimonials about your contacts.

Here are a few things you can do:

1.      Like your contacts' Facebook pages. (For me, that's the BNI Golden Horseshoe page.) And be sure you're connected on LinkedIn.

2.      Post Thank You’s to your network online. Imagine how great that makes your contacts look?

3.   When one of your contacts has done great work, write about it. Third party testimonials build incredible credibility.

A couple of things to keep in mind when you’re posting:

1.      Don’t promote yourself – promote others – Givers Gain. Keep it short and sweet. Fifty words should do it.

2.     Watch the spelling. Typos don’t reflect the professional image you likely want. And photos should be of good quality.

3.     Add hyperlinks to connect to your contact’s website and Facebook page. Posts without links or graphics can seem boring. (Social media folks say they’re called dead posts. Who knew?)

4.     Use tagging (recognizing the people you’ve mentioned in the post), and hastags that represent your subject.

Most importantly when you’re posting online – be positive, supportive and respectful. Kind of like we all should be, all the timeJ.