Here are four things you should know about your business. If you don’t know the answers to these questions, it will be very difficult for people to refer you, because you won’t have communicated these key points to them.
1. What is your mission? What are you striving for?
2. Where is your organization going? How can you improve your
chances of achieving your mission?
3. What environment is your organization operating in? What are the
trends affecting you?
4. What are your core competencies? What do you do better than your
competitors?
This is from a thought-provoking BNIpodcast recorded by BNI
Founder, Dr. Ivan Misner. I’ve come to realize, after 17 years in BNI, that if
we can’t answer the four questions listed above, it becomes much more difficult
for people to refer business to us. Not only because our referral sources need
to understand what we do, but most importantly they need to understand why we
do it. This establishes our credibility. And if we don’t know the answers to
these questions, do we really have a plan for our own success?
The biggest
challenge lies in answering the questions – it’s top level brain work. But the
time investment is worth it. Read Dr. Misner’s podcast for a few tips
about finding your answers.