“The
process of developing and using your contacts to increase your business,
enhance your knowledge, expand your sphere of influence, or serve your
community.”
This definition stood the test of time for many years, until . . . it didn’t. Since
then, Dr. Misner realized the definition of networking was evolving. There were definitely some truths in the original definition that needed to be
retained, but a few just no longer felt right.
One word he wanted to address was “using.” Today, this word sounds rather
harsh, even cold. People today tend to react negatively to the concept of
“using” someone for personal or professional gain. The other word he
scrutinized was “contacts.” The term has become synonymous with a person’s
database. And a database is, by design, impersonal, practical and, again,
rather cold.
After many discussions about modifying the definition, Dr. Misner came up with
this representation of the concept of networking:
"The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve your community."
Simply by changing a couple of simple words in Dr. Misner’s original
definition, he was able to fine-tune it
into what he believes is the true meaning of effective networking. The revised
definition is much more congruent with the style of networking we participate
in every day — and that we know really works.