PR and
Speaking Engagements
In the
book, The World’s Best Known Marketing Secret, by BNI Founder Dr. Ivan
Misner, there is a chapter called “Communicating Your Brand.” In it, Dr. Misner
recommends giving a speech as a good way to promote your company.
Dr.
Misner says:
“Speaking
opportunities… represent an excellent avenue for building your business image
and making contact with movers and shakers in the business community. BUT…do
remember to avoid selling to your audience during your speech! Position
yourself as the expert and let the confidence build into potential sales.”
I’ve
always agreed with this approach wholeheartedly. To that end, I’ve been invited
to speak at an event on Friday April 12, hosted by the Power of Women Canada. I’m
honoured to be part of the event, but I’m most thrilled about the calibre of
the women who will also be presenting.
Grace
Attard, owner
and founder of e-Spot in Oakville is a
co-presenter, as is Heather Hiscox, National CBC Newspresenter.
Both women represent the highest level of excellence in their field, and I am
very much looking forward to hearing their stories and participating in their
presentations.
This is a unique event, hosted at St. Mildred’s
Lightbourne School in Oakville – which is a truly unique venue. It’s also an
excellent networking opportunity. So, gather together your business cards and
join us…register right here.
